Free PDF The Economics and Financing of Media Companies: Second Edition, by Robert G. Picard
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The Economics and Financing of Media Companies: Second Edition, by Robert G. Picard
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In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.
- Sales Rank: #5794640 in Books
- Brand: Brand: Fordham University Press
- Published on: 2011-06-01
- Released on: 2010-10-23
- Original language: English
- Number of items: 1
- Dimensions: 6.20" h x .80" w x 9.10" l, 1.15 pounds
- Binding: Hardcover
- 270 pages
- Used Book in Good Condition
Review
"Robert Picard's The Economics and Financing of Media Companies is to the media economics genre as Tom Clancy's Clear and Present Danger is to action novels. . . Picard's book is a tour de force, covering an impressive territory with some surprising twists."-Benjamin Compaine, The Journal of Media Economics
Picard nicely covers traditional media with respect to both economics and finance and addresses many aspects of digital media. --Choice
About the Author
Robert G. Picard, author and editor of 22 books, is Hamrin Professor of Media Economics and Director, Media Management and Transformation Centre, Jonkoping University, Sweden, and a fellow at the Reuters Institute at the University of Oxford.
Most helpful customer reviews
1 of 1 people found the following review helpful.
The Media Company / Industry Primer
By Fred Cheyunski
This reviewer concurs with the book descriptions about the value of Picard's "The Economics and Financing of Media Companies." For instance, he clearly uses business concepts and analyses, vivid examples, and rich charts and tables.
More specifically, the book's chapters seem to group into several major themes and help provide an overview. Namely, chapters 1 and 2 ("Media Firms as Economic and Business Entities", "Business Models, Workflows, and Value Chains in Media Firms") offer context and frameworks. Chapters 4 to 8 ("Distribution and Retail Sales," "Economic Forces Affecting Media," "The Influence of the General Economy on Media," "Audiences and Consumers," "Media, Advertisers, and Advertising," and "Competition in Media Markets") cover major environmental factors. In chapters 9 to 12 ("Concepts in Media Financing and Financial Management," "Capital Markets and Media Firms," "The Development of Large Media Companies," and "Trade and Globalization in Media Products and Services" ) finances and economics are addressed in detail. Finally, chapter 13 ("Indicators of Financial and Economic Health of Media Firms") provides a basis for on-going analysis.
As indicated, the diagrams and tables are particularly helpful in revealing the nature of media companies. Particular favorite tables of this reviewer include "Characteristics of Media Firms," "Business Development in Different Life Cycle Stages" and the "Location of Media Companies in Life Cycle Stages." Preferred diagrams include "General Value Chains of Media Firms," "Factors Affecting Sustainability of Media Firms," and "Financial Flow in Media with Revenue from Advertising and Circulation."
Inserts are especially telling and assist in understanding developments in the industry particularly with the continuing trend of media "going digital." Take for instance "Changing Newspaper Business Models," "Implications of the Changing Media World," "Changes in Business Models of On-line Content Services," and "Are New Media New Products and Services?"
Moreover, for this reviewer, this book serves as very good example of a key industry primer, resource, and reference. Not only is it a primary source to go back to time and time again for media businesses, it serves as an example for the type of resource that would be helpful for other industries as well.
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