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For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it!
Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate.
Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including:
•Balancing on and offline promotion and marketing
•Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more)
•Using digital distribution profitably
•Licensing your recordings for use in the media
•Marketing music overseas
Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.
- Sales Rank: #70969 in Books
- Published on: 2009-02-03
- Released on: 2009-02-03
- Original language: English
- Number of items: 1
- Dimensions: 8.97" h x .92" w x 5.96" l, 1.09 pounds
- Binding: Paperback
- 352 pages
- Brand Name: Schwartz, Daylle Deanna Mfg#: 9780823084630
- Shipping Weight: 1.06 lbs
- Manufacturer:
- Genre:
- All music products are properly licensed and guaranteed authentic.
About the Author
DAYLLE DEANNA SCHWARTZ is a music industry consultant, self-empowerment counselor, and successful author of many books including I Don’t Need a Record Deal and The Real Deal: How to Get Signed to a Record Label. She has appeared on more than 300 television and radio shows, including Oprah and Howard Stern, and has been quoted in many publications, such as the New York Times and Billboard. Schwartz lives in New York City.
Most helpful customer reviews
56 of 59 people found the following review helpful.
A Basic Read
By David Jans
I read this book thinking I would walk away with the know how to start my own label as the title suggests, but that wasn't the case at all. The author explains some of the basics behind the business based on her own experience, but doesn't get into the details behind the A - B start up. I would recommend this book to someone interested in running a record label. It will help kick-start an interest and promote new ideas you wouldn't normally think of. She covers different types of deals and suggestions on running a business, however, I would move to a more informative book if you are truly serious.
47 of 49 people found the following review helpful.
ok if you are a beginner
By Howard Jones
I think this one is ok if you are a beginner, but feel that most people with experience will find it a little boring. If you have no idea about the music business, I think this is a bargain for (). However, if you're out there playing in clubs and looking for something a little more focused on helping you make that happen. I really like "How I Make $100,000 in Music" by David Hooper to help you with understanding how music business people think, the Indie Bible by David Wimble to help you with contacts, and the Jeri Goldstein book about booking to put it all together.
38 of 44 people found the following review helpful.
Definitely worth the money!
By A Customer
I've been in the industry for a few years now, have my own label, and I still loved this book! I bought it out of curiosity and couldn't put it down! She really knows what she is talking about, as it comes from her own personal experience of owning and operating a label from start-up. I really reccomend this book to anyone who is even thinking about starting a record company, or anyone who is fairly new at it (less than 5 years). Great job Daylle!!
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